![]() When asked about the attempted increase in fall of 2009, he said the company was able to work with the school to postpone the rate increase. The relationship between Pomona and Zipcar stems back several years, Paisner said. “ are $8 per hour and $66 for the day, and at UCLA it’s $9 per hour and $72 for the day,” he said. Winter pointed to other schools in Southern California, such as USC and UCLA, as examples of universities with higher rates. “We needed to make sure the pricing was a bit more uniform and bring Pomona up to some of the other colleges that we have, but part of it is just we need this as part of our ability to expand.” “We’re expanding in Southern California, and this business is very capital intensive,” he said. ![]() “The main thing is we want to make sure we’re offering a good program across the board … to make sure that if you have an internship in Los Angeles, that there are enough cars available for you, so you can get a car and go.”Īccording to Greg Winter, Zipcar’s Vice President of Communications, the decision to raise the rates was essentially “a cost of doing business thing.” “We’ll take a look at the market in the coming months,” he said. When asked about future rate increases, Paisner said it’s still up in the air. “But they will hold off until the summer to do that.” “They wanted to raise the weekend rates even more to match the rates at other Southern California locations to $9 per hour and $72 per day,” Feldblum said. At the moment, hourly and daily rates for Zipcars at Pomona are the same for every day of the week, though several universities in Zipcar’s network have higher rates on weekends than on weekdays. Vice President of Student Affairs and Dean of Students Miriam Feldblum said weekend rates could see an additional increase in the future. “They acknowledged that and agreed to delay any raise, and now they’ve come back to us again.” ![]() “The college pushed back because we had already been in print-we had published the rates to the students,” Gerard said. The rate for full-day rental will remain at $66 per day, Paisner said.Īccording to Associate Dean of Students and Director of the Smith Campus Center Neil Gerard, Zipcar had originally suggested a rate increase around fall of 2009. “The great thing about it is it’s still much, much less than our standard market rates, so if you went to San Francisco or New York or Boston or any of our major markets, you’d see about 20 to 25 percent higher car costs.” 1, 2011, according to Richard Paisner, Zipcar’s Senior Account Manager for the university sector. ![]() Zipcar, the Massachusetts-based car-sharing company with cars at Pomona and Pitzer Colleges, will increase its hourly rates for Pomona students from $7 per hour to $8 per hour beginning Jan. ![]()
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